To what extent did your media product conform or challenge genre conventions?

In our music video we are conforming to the conventions of rap music by the way the characters are dressed, for example big hoodies, hats, baggy clothes. The way we also perform and act throughout the video follows the conventions of other rap videos for example when we are playing basketball we edited it to make it seem as if we were from america.

The camera work throughout the video makes the video seem quick. There are a lot of short shots which give an upbeat vibe to the video. Also the tracking shots we decided to use are quite consistent throughout the video which is also what a lot of rap videos use. We also used low level shots as well which made harvey look like the bigger man whilst rapping.

As when we filmed it, the weather was not very good, so we decided when editing to add colour to the video so it seemed as if it was hot and sunny like you would normally find in professional rap video