How can narrative theories be used to understand your media product?
We are going to use Stuart Hall's theory in relation to our Music Video. His theory is about 'Reception Theory', where the producers encode a meaning behind the product, leaving the audience to decode it themselves.
For our video, we wanted to portray youth in a different way from the majority of stereotypical television shows and films. Most forms of Media show youth as menacing, rebellious and generally a menace to society; this could be for many reasons. One being that the producers want to stir up moral panic about youth, as a lot of adults feel threatened by teenagers; the media industry saw this and decided to prod at it.
We felt that this stereotypical view of youth is incorrect and so we chose to portray our characters the opposite; each of our characters display innocence with no ill-intent to their surroundings. Steven, the first character introduced in our music video is shown doing homework/studying in school. This is often linked to hard-working individuals and doesn't show any threats.
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