Laura Mulvey is a British feminist film theorist born on august 15th 1941. She was educated at st Hilda's college, Oxford. She is currently a professor of film and media studies at Birkbeck University of London, but has previous experience working for the British film institute.


 Mulveys main theory is called 'the male gaze', this was to show that the female actresses in the 50s and 60s were to be looked at (to-be-looked-at-ness).
She suggests there are 2 modes of the male gaze of these era, 'voyeuristic', for example seeing women as 'whores' and 'fetishistic' seeing women as Madonnas. 
The theory is to show that women were there to be seen and to entice men into the film.

The 'male gaze' theory can be applied to contemporary music videos particularly in genres such as rap and pop. Here is an example of voyeuristic tactics used to entice men into watching the candy shop video by 50 cent:






.




Female artists also use their assets, exploiting themselves. One example of this is Rihanna, from her early career she has used voyeurism to attract a certain type of audience: